Digital Marketing Analyst

Job Description

As a Digital Marketing Analyst, your primary focus will be to analyse data from various digital channels to guide marketing strategies. You will play a key role in optimising campaigns, conducting market research, and providing insights to improve our online presence.

Responsibilities

• Evaluate the effectiveness of digital marketing campaigns and adjust strategies as needed.
• Collaborate with designers and developers to improve the user experience on digital platforms.
• Create and maintain dashboards for tracking campaign performance metrics.
• Assist in managing the company's social media presence and content.
• Work closely with the customer service team to ensure alignment between marketing strategies and customer engagement.
• Conduct A/B testing to optimize campaign performance.
• Identify areas for improvement in existing campaigns based on data analysis.
• Implement digital marketing best practices to maximise ROI.
• Support the execution of email marketing strategies.
• Provide training and support to junior team members.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• A Master's degree would be a plus

Experience

• 2+ years of experience in digital marketing or analytics

Technical Skills

• SEO Tools
• Email Marketing Software

Soft Skills

• Creative thinking
• Project management

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficiency in HTML/CSS: Basic understanding of HTML and CSS for content updates.
• Familiarity with affiliate marketing: Knowledge of affiliate marketing techniques and strategies.

Benefits

• Pension scheme with company contribution
• Generous holiday allowance and time off for volunteering
• Access to training and certification courses
• Team events and outings

Company Culture

• Collaboration: We work closely together to achieve our goals, valuing each other’s contributions.
• Innovation: We encourage our team to think outside the box and push the boundaries of digital marketing.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our team's well-being.