Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our dynamic Bristol team. The successful candidate will develop and implement engaging digital marketing strategies to enhance our brand awareness and drive traffic.

Responsibilities

• Lead digital marketing initiatives to enhance brand visibility.
• Analyse website performance to improve user experience.
• Manage SEM campaigns to drive traffic to the website.
• Create monthly reports to track KPIs and recommend improvements.
• Engage with customers through social media and respond to inquiries.
• Develop a content calendar aligned with marketing goals.
• Implement A/B testing to optimise campaigns.
• Educate the team about best practices in digital marketing.
• Represent the company at digital marketing events and webinars.
• Contribute creative ideas to enhance marketing pitches and presentations.

Requirements

Education

• Bachelor's degree in Digital Marketing, Advertising, or related field
• Certification in Digital Marketing is a plus

Experience

• 3+ years of experience managing digital campaigns

Technical Skills

• Content Management Systems
• PPC Advertising

Soft Skills

• Analytical Thinking
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of graphic design tools: Familiarity with tools like Adobe Creative Suite or Canva.
• Experience with influencer marketing: Understanding of influencer marketing and brand partnerships.

Benefits

• Comprehensive health coverage and employee discounts
• Flexible working hours and remote options
• Annual leave and paid time off
• Access to training and certifications

Company Culture

• Growth Mindset: We believe in continuous learning and development for all team members.
• Flexibility: Our flexible environment encourages work-life balance.
• Empowerment: We empower our employees to take initiative and lead projects.