SEO Analyst

Job Description

We are seeking a talented SEO Analyst to join our Glasgow office. The ideal candidate will have experience in optimising websites for search engines, generating organic traffic, and improving search rankings. You will be part of a vibrant team focused on delivering results for our clients through innovative SEO strategies.

Responsibilities

• Evaluate competitors' SEO strategies and implement enhancements.
• Identify technical SEO issues and work with developers to resolve them.
• Engage in A/B testing to determine the effectiveness of SEO changes.
• Support marketing initiatives with SEO insights and recommendations.
• Contribute to the development of a comprehensive content strategy.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree is a plus

Experience

• 3+ years of experience in SEO and content marketing

Technical Skills

• Keyword Research Tools (e.g., Moz, Ahrefs)
• WordPress

Soft Skills

• Creativity
• Teamwork

Certifications

• Advanced SEO Certification
• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI principles: Knowledge of user experience and interface design to support SEO strategies.
• Experience with content management systems (CMS): Hands-on experience with various CMS platforms to manage content effectively.

Benefits

• Comprehensive pension plan
• Generous leave policies
• Access to wellness programmes
• Regular team-building events

Company Culture

• Diversity and Inclusion: We value diversity and are committed to creating an inclusive workplace.
• Employee Wellbeing: Employee health and wellbeing are paramount, and we promote a healthy work-life balance.
• Open Communication: We foster a culture of open communication and encourage feedback from employees.