Digital Marketing Manager

Job Description

We are seeking a highly skilled Digital Marketing Manager to lead our marketing efforts in Manchester. The successful candidate will be responsible for developing, implementing, and managing marketing strategies that promote our services, enhance our brand visibility, and drive growth. You will work closely with the creative and analytics teams to execute campaigns across various digital platforms, ensuring alignment with business objectives.

Responsibilities

• Design and manage digital advertising campaigns to boost user acquisition.
• Create and maintain a content calendar for effective planning.
• Develop case studies and customer testimonials to showcase successes.
• Utilize marketing automation tools to streamline campaigns.
• Conduct competitor analysis to benchmark performance.
• Present Marketing reports and strategies to senior management.
• Coordinate events and webinars to enhance brand engagement.
• Build and maintain relationships with influencers and brand advocates.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Certification in Digital Marketing is a plus

Experience

• 5 years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Data Analysis

Soft Skills

• Creativity
• Leadership

Certifications

• Digital Marketing Institute Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Marketing Automation Tools: Experience with tools such as HubSpot or Marketo for campaign management.
• Understanding of User Experience (UX) Principles: Knowledge of UX design principles to enhance user engagement.

Benefits

• Comprehensive health insurance
• Paid time off and holidays
• 401(k) retirement plans
• Employee discounts and perks

Company Culture

• Continuous Learning: We encourage ongoing professional development and growth.
• Employee Recognition: We value and celebrate the achievements of our team members.
• Work-Life Balance: We prioritize maintaining a healthy work-life balance for all employees.