SEM Manager

Job Description

We are seeking an SEM Manager to lead our search engine marketing initiatives. The ideal candidate will possess a thorough knowledge of PPC campaign management, analytics, and SEO strategies to drive effective marketing solutions.

Responsibilities

• Execute effective search engine marketing strategies that align with the company's growth objectives.
• Regularly perform A/B testing on ads and keywords to enhance performance.
• Coordinate with content and design teams to create compelling ad copies and landing pages.
• Stay up-to-date with industry trends and changes in search algorithms to ensure best practices.
• Generate detailed reports to track KPIs, providing insights to senior management.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in Digital Marketing or related field is preferred

Experience

• 4+ years of experience in search engine marketing

Technical Skills

• Bing Ads
• SEO

Soft Skills

• Strategic Thinking
• Project Management

Certifications

• Google Ads Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Experience in E-commerce Marketing: Knowledge of strategies that drive conversions in an e-commerce context.
• Proficiency in Marketing Automation Tools: Experience using tools like HubSpot or Marketo for campaign automation.

Benefits

• Comprehensive health and wellness programmes
• Annual bonuses based on performance
• Remote work flexibility
• Continuous learning and training opportunities

Company Culture

• Inclusivity: We value diversity and strive to create an inclusive workplace.
• Work-Life Balance: We promote a healthy work-life balance to ensure our team members thrive both personally and professionally.
• Transparency: We maintain open communication and transparency within our teams.