Content Marketing Manager

Job Description

As a Content Marketing Manager, you will be responsible for developing and executing content strategies that enhance brand visibility and engagement across various channels. Your role will involve creating high-quality content that resonates with our target audience and drives key performance metrics.

Responsibilities

• Develop audience personas to tailor content effectively.
• Lead content workshops to improve team writing and editing skills.
• Stay updated on industry trends and competitor content strategies.
• Utilise analytics tools to track engagement and effectiveness of content.
• Build and maintain relationships with influencers and thought leaders.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related discipline
• Relevant certifications would be advantageous

Experience

• 4-6 years of experience in content marketing or digital marketing

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Team Leadership
• Analytical Thinking

Certifications

• HubSpot Content Marketing Certification
• SEO Certification

Languages

• English: Fluent

Advantageous

• Experience in paid advertising: Knowledge of managing PPC campaigns and paid social ads.
• Familiarity with influencer marketing: Understanding of how to leverage influencers to enhance brand storytelling.

Benefits

• Health insurance and wellness programs
• 401(k) with employer match
• Opportunity to attend industry conferences and workshops
• Team-building events and social activities

Company Culture

• Continuous Learning: We support ongoing professional development and learning opportunities.
• Flexibility: We promote a flexible working environment that supports work-life balance.
• Employee Recognition: We celebrate achievements and recognise the contributions of our team members.