Head of Advertising

Job Description

We are seeking a strategic and visionary Head of Advertising to lead our advertising department in Belfast. You will oversee the development and execution of comprehensive advertising strategies that drive brand awareness and customer engagement. The ideal candidate will possess a deep understanding of market trends, strong leadership skills, and a passion for creative marketing.

Responsibilities

• Lead the strategy and direction for advertising across multiple channels.
• Evaluate the effectiveness of advertising campaigns through data analysis.
• Drive continuous improvement in advertising strategies based on market trends.
• Coordinate with sales and product teams to align advertising efforts with business objectives.
• Cultivate a positive team environment that promotes collaboration and growth.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• MBA or equivalent is an advantage

Experience

• 8+ years of experience in a leadership role within advertising or marketing.

Technical Skills

• Social Media Marketing
• SEO/SEM

Soft Skills

• Strategic Planning
• Negotiation

Certifications

• Certified Digital Marketing Professional
• Chartered Institute of Marketing (CIM) qualification

Languages

• English: Fluent

Advantageous

• Experience in leading large cross-functional teams: Ability to manage and inspire a diverse team across multiple disciplines.
• Familiarity with content management systems: Experience with CMS platforms to manage digital advertising content effectively.

Benefits

• Pension scheme with company contributions.
• Access to employee assistance programs.
• Team-building events and social activities.
• Work-life balance initiatives and remote working options.

Company Culture

• Continuous Learning: We believe in continuous learning and provide opportunities for professional growth.
• Work-Life Balance: We value work-life balance and implement flexible working hours to accommodate our team's needs.
• Employee Recognition: We acknowledge and reward exceptional performance to motivate our team members.