Product Marketing Manager

Job Description

As the Product Marketing Manager, you'll play a crucial role in Manchester, focusing on driving product awareness and engagement. You will utilise market analysis to create effective marketing strategies, and work closely with sales and product teams to enhance product visibility and market penetration.

Responsibilities

• Define key messaging and value propositions for products.
• Develop promotional materials and product collateral.
• Coordinate with the design team to ensure brand consistency.
• Evaluate the effectiveness of marketing campaigns and make necessary adjustments.
• Host product webinars and demonstrations for stakeholders.
• Stay informed on industry trends and competitor strategies.

Requirements

Education

• Bachelor's degree in Marketing or Business-related field
• MBA or relevant advanced degree is preferred

Experience

• 4-6 years of experience in product marketing

Technical Skills

• Product Positioning
• Content Strategy

Soft Skills

• Collaboration
• Creativity

Certifications

• HubSpot Inbound Marketing Certification
• Product Marketing Alliance Certification

Languages

• English: Fluent

Advantageous

• Proficient in CRM software: Experienced with tools like Salesforce for tracking customer interactions.
• Knowledge of SEO best practices: Understanding of SEO strategies to enhance product visibility.

Benefits

• Health, dental and vision coverage
• Generous annual leave and sick leave policies
• 401(k) plan with employer match
• Access to training and workshops

Company Culture

• Inclusivity: We are dedicated to building a diverse and inclusive workplace for all employees.
• Work-Life Balance: A healthy work-life balance is essential, and we support flexible working arrangements.
• Continuous Improvement: We strive for continuous improvement in all aspects of our work and culture.