Customer Behavior Analyst

Job Description

We are seeking a Customer Behavior Analyst to join our Norwich team. The successful candidate will be responsible for analysing consumer behaviour data to provide insights that drive marketing strategies. Your expertise will be paramount in steering the company's market approach to effectively meet consumer needs.

Responsibilities

• Assess customer satisfaction through various data collection methods.
• Develop segmentation strategies to better understand diverse customer groups.
• Utilise predictive analytics to forecast customer behaviour trends.
• Assist in developing training materials based on consumer research.
• Engage with customers for qualitative insights and feedback.

Requirements

Education

• Bachelor's degree in a relevant field.
• Master's degree in Data Science or Business Analytics is preferred.

Experience

• 3-5 years of experience in data analytics or market research.

Technical Skills

• Qualitative Research
• CRM Software

Soft Skills

• Team Collaboration
• Problem-Solving

Certifications

• Professional Researcher Certification (PRC)
• Data Science Certification

Languages

• English: Fluent

Advantageous

• Knowledge of digital marketing practices: Familiarity with digital marketing strategies and their impact on consumer behaviour.
• Experience with SQL and database management: Proficient in SQL for data extraction and analysis.

Benefits

• Comprehensive health insurance
• Flexible working arrangements
• Annual bonus based on performance
• Access to employee wellness programs

Company Culture

• Diversity and Inclusion: We foster a workplace that embraces diversity and promotes inclusivity in all our practices.
• Continuous Learning: We provide opportunities for continual learning and professional growth.
• Work-Life Balance: We promote a healthy work-life balance for all employees.