SEO Campaign Manager

Job Description

We are seeking a driven SEO Campaign Manager to lead our digital marketing initiatives in Stirling. The ideal candidate will have a solid foundation in SEO principles and a proven track record of creating effective campaigns that enhance our online presence and drive traffic.

Responsibilities

• Lead SEO strategy development and drive implementation to improve SERP rankings.
• Conduct detailed site audits and competitor analysis to inform SEO strategies.
• Utilise tools like Google Analytics, SEMrush, and Ahrefs to track performance.
• Work with cross-functional teams to enhance website structure and user experience.
• Prepare regular performance reports and provide actionable insights to stakeholders.
• Implement local SEO strategies to boost visibility in targeted geographical areas.
• Monitor and evaluate the effectiveness of SEO campaigns.
• Develop and present SEO training sessions for staff.
• Handle budgets for SEO campaigns and manage resources effectively.
• Foster relationships with clients and external partners.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 5+ years of experience in digital marketing with a focus on SEO

Technical Skills

• SEO Strategies
• Social Media Marketing
• Link Building

Soft Skills

• Creativity
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO strategies: Experience in local SEO tactics to improve visibility in local search results.
• Experience with A/B testing: Skills in conducting A/B tests to optimise web pages and content.

Benefits

• Comprehensive health insurance
• Annual leave and sick pay
• Remote working options available
• Access to training and certifications
• Team-building events and outings

Company Culture

• Continuous Learning: We believe in continuous learning and encourage our team members to pursue development opportunities.
• Work-Life Balance: We promote a healthy work-life balance, allowing flexibility to meet personal and professional commitments.