Broadcast Media Planner

Job Description

We are on the lookout for a skilled Broadcast Media Planner to join our dynamic team in Ayr. The successful candidate will play a crucial role in planning and executing media strategies across multiple channels to maximise audience reach and engagement.

Responsibilities

• Design and execute media campaigns across multiple platforms, including TV, radio, and digital.
• Collaborate with marketing teams to integrate media strategies into broader campaigns.
• Monitor industry developments and shift strategies to stay ahead of competition.
• Develop presentations and reports to communicate media strategy to clients.
• Manage vendor relationships to optimise media placement and effectiveness.
• Implement tools to track and enhance media performance.
• Provide training to junior staff on media planning and execution.
• Evaluate the effectiveness of campaign strategies and recommend improvements.

Requirements

Education

• Bachelor's degree in Advertising, Media Communications, or related field
• Graduate degree in a related field is a plus

Experience

• 4-6 years of media planning experience, preferably in a fast-paced environment

Technical Skills

• Social Media Platforms
• Budget Management

Soft Skills

• Creativity
• Leadership

Certifications

• Media Buying Certification
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Audience Segmentation Tools: Experience using audience profiling and segmentation tools like Nielsen.
• Understanding of Content Marketing: Knowledge of how content affects audience engagement.

Benefits

• Attractive salary package with bonuses
• Health, dental, and life insurance coverage
• Remote work options available after probation
• Continuous training and career advancement programmes

Company Culture

• Continuous Improvement: We believe in continuously enhancing our processes and encouraging personal development.
• Work-Life Balance: We support a balanced lifestyle with flexible working arrangements.
• Customer Centricity: Our clients are at the heart of everything we do, ensuring high-quality service delivery.