SEO Specialist

Job Description

As an SEO Specialist at Innovative Marketing Solutions, you will be responsible for enhancing our clients' online visibility through effective SEO strategies. Your expertise in keyword research, on-page and off-page optimisation, and analytics will help drive organic traffic and improve search rankings.

Responsibilities

• Optimise website structures and content for better search engine visibility.
• Drive traffic through link building and social media engagement.
• Generate detailed reports on SEO performance and progress.
• Conduct regular audits of the website to ensure it meets best practices.
• Collaborate with marketing teams on PPC campaigns to align strategies.
• Implement local SEO strategies to enhance visibility in local searches.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Relevant certifications in SEO/SEM are a plus

Experience

• 2-4 years of experience in SEO and digital marketing

Technical Skills

• SEO Tools
• Google Analytics

Soft Skills

• Analytical thinking
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognised organisation

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns and Google Ads: Knowledge of paid search strategies to complement SEO efforts.
• Familiarity with content management systems: Experience with platforms like WordPress or HubSpot.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Teamwork: We believe in strong collaboration and teamwork to drive success.
• Innovation: Encourage creativity and innovative thinking at every level.
• Professional Growth: We invest in our team's professional development and growth opportunities.