Performance Marketing Analyst

Job Description

We are seeking a Performance Marketing Analyst to join our dynamic team in Nottingham. The ideal candidate will possess a strong understanding of digital marketing strategies, with experience in analytics and campaign management. You will be instrumental in driving performance improvements and achieving client goals.

Responsibilities

• Conduct market research to identify opportunities for new campaigns.
• Evaluate new digital marketing technologies and platforms to improve performance.
• Coordinate with external vendors and partners to leverage marketing opportunities.
• Train and mentor junior team members on analytics and performance metrics.
• Develop and maintain a marketing calendar to schedule campaigns effectively.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or a related field
• MBA is advantageous

Experience

• 3+ years of proven experience in performance marketing

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Project Management
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B Testing Tools: Proficiency in using A/B testing tools like Optimizely or Google Optimize.
• Basic HTML/CSS Knowledge: Understanding of HTML and CSS for email and web content formatting.

Benefits

• Pension scheme with employer contributions.
• Generous holiday entitlements.
• Regular team events and outings.
• Access to wellness programmes and mental health support.

Company Culture

• Diversity and Inclusion: We are committed to building an inclusive workplace where everyone feels valued.
• Continuous Learning: We encourage ongoing professional development and training.