Local SEO Specialist

Job Description

We are seeking a passionate Local SEO Specialist to optimise our local search strategies and enhance online visibility. The ideal candidate will have a strong understanding of SEO principles, local search algorithms, and the ability to develop content that resonates with local audiences.

Responsibilities

• Conduct audits of client websites and recommend local SEO improvements.
• Manage online reviews and reputation management.
• Optimise on-page content with local keywords.
• Develop link-building strategies focused on local websites.
• Train team members on best practices for local SEO.
• Utilise analytics tools to track the success of local campaigns.
• Present findings and strategies to clients and stakeholders.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• SEO certification is a plus

Experience

• 2+ years of experience in SEO, with a focus on local SEO

Technical Skills

• Google Analytics
• SEO Tools (e.g., Moz, SEMrush)
• Content Management Systems (CMS)

Soft Skills

• Analytical Thinking
• Communication

Languages

• English: Fluent

Advantageous

• Experience with local link building strategies: Knowledge in leveraging local businesses and community ties for backlinks.
• Familiarity with PPC campaigns: Understanding of how PPC can complement SEO efforts.

Benefits

• Competitive salary package
• Flexible work hours and remote options
• Professional development opportunities
• Health and wellness programs

Company Culture

• Collaborative Environment: We encourage collaboration and teamwork to foster innovation.
• Growth and Learning: We believe in continuous learning and skill development for all employees.
• Diversity and Inclusion: A diverse team is a strong team, and we celebrate our differences.