Brand Manager

Job Description

We are seeking a Brand Manager to join our vibrant team in Gloucester. The successful candidate will be responsible for developing and executing brand strategies, increasing brand awareness, and driving market share through innovative marketing initiatives. This role will require a deep understanding of market trends, consumer behaviour, and competitive analysis.

Responsibilities

• Create and manage integrated marketing campaigns across various channels.
• Analyse consumer feedback to inform brand positioning.
• Lead the development of creative materials for marketing initiatives.
• Track and report on campaign performance and brand health metrics.
• Oversee the execution of brand events and sponsorships.
• Foster a deep understanding of competitive landscape and market trends.
• Facilitate brand workshops to instil brand values within the organisation.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is a plus

Experience

• 5+ years of experience in brand management

Technical Skills

• Digital Marketing
• Content Creation

Soft Skills

• Analytical Thinking
• Adaptability

Languages

• English: Fluent

Advantageous

• Strong project management skills: Experience in managing marketing projects from conception to execution.
• Familiarity with CRM tools: Knowledge and use of customer relationship management software.

Benefits

• Attractive salary package with annual bonuses
• Comprehensive health and life insurance
• Flexible working arrangements and telecommuting options
• Training and development opportunities

Company Culture

• Collaboration: Teamwork is at the heart of our culture, fostering collaborative efforts across all departments.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.
• Diversity and Inclusion: Diversity is essential to our success and we strive to create an environment where all perspectives are valued.