Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist to join our vibrant team in Edinburgh. The ideal candidate will have a deep understanding of digital marketing strategies, including SEO, PPC, and social media marketing. You will play a crucial role in developing and executing plans that elevate our clients' online presence and engagement.

Responsibilities

• Craft comprehensive digital marketing plans tailored to client needs.
• Oversee the execution of social media strategies.
• Utilise analytics tools to track and report on effectiveness.
• Coordinate with sales teams to ensure alignment on marketing efforts.
• Experiment with new tools and software to enhance digital marketing capabilities.
• Manage email marketing campaigns from concept to execution.
• Lead initiatives to improve brand authentication.
• Prepare presentations and reports for stakeholders.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Professional certifications in digital marketing are preferred

Experience

• 3+ years in a digital marketing role with a focus on analytics

Technical Skills

• Email Marketing
• Social Media Management

Soft Skills

• Communication
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Analytics IQ Certification

Languages

• English: Fluent

Advantageous

• Experience with Video Marketing: Experience in creating and managing video marketing campaigns on platforms like YouTube.
• Understanding of UX/UI Design: Basic understanding of user experience and interface design principles to improve campaign effectiveness.

Benefits

• Attractive salary packages with performance incentives
• Comprehensive health, dental, and vision coverage
• Remote working options with flexible schedules
• Continuous learning and growth programs

Company Culture

• Inclusivity: Our company values diversity and inclusivity, fostering an environment where everyone can thrive.
• Continuous Improvement: We encourage ongoing learning and professional growth for all employees.
• Community Engagement: We actively participate in community initiatives and encourage our employees to engage with the local community.