Content Marketing Manager

Job Description

We're seeking a strategic and innovative Content Marketing Manager to join our Oxford team. In this role, you will design and implement content strategies that resonate with our audience and drive brand growth. The ideal candidate will have a strong understanding of digital marketing trends and the ability to create compelling content across various platforms.

Responsibilities

• Craft compelling and persuasive copy that resonates with target audiences.
• Monitor and report on content performance metrics, providing insights to enhance future campaigns.
• Work closely with sales teams to align content efforts with sales objectives.
• Implement A/B testing strategies to optimise content effectiveness.
• Coordinate with external vendors and freelancers for content creation as needed.
• Organise and participate in content brainstorming sessions to stimulate creativity.
• Review and edit content for clarity, accuracy, and consistency before publication.
• Develop and maintain a comprehensive content library for internal use.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree preferred

Experience

• 3-5 years of experience in content marketing or a related field

Technical Skills

• Content Management Systems (CMS)
• Search Engine Optimisation (SEO)
• Social Media Marketing

Soft Skills

• Communication
• Creativity
• Analytical Thinking

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Familiarity with tools like Mailchimp or HubSpot for email campaigns.
• Knowledge of graphic design tools: Basic understanding of tools like Adobe Creative Suite or Canva.

Benefits

• Competitive salary and performance bonuses
• Pension scheme with employer contributions
• Flexible working hours and remote working options
• Generous holiday entitlement
• Professional development opportunities

Company Culture

• Innovation: We encourage creative thinking and out-of-the-box ideas.
• Team Spirit: Our team collaborates closely to achieve shared goals and celebrate successes.
• Continuous Improvement: We value and promote ongoing learning and professional development.