Brand Manager

Job Description

We are seeking a passionate Brand Manager to join our Edinburgh office. The successful candidate will lead our branding strategies, ensuring alignment with our overall marketing objectives. With a strong focus on market analysis and brand positioning, this role will contribute significantly to our mission of elevating client brands.

Responsibilities

• Develop innovative branding campaigns that capture consumer attention.
• Establish metrics for branding success and report regularly on outcomes.
• Collaborate with product development teams to ensure alignment of branding with product features.
• Utilize social media and other digital platforms to amplify brand presence.
• Engage with community stakeholders to foster brand loyalty and advocacy.
• Create consumer surveys and feedback mechanisms to gauge brand perception.
• Stay updated on industry trends and adapt branding strategies accordingly.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree preferred

Experience

• 5+ years of experience in branding and marketing management

Technical Skills

• Brand Development
• Analytics Tools

Soft Skills

• Strategic Planning
• Collaboration

Certifications

• Certified Brand Strategist
• Advanced Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Social Media Analytics: Experience in analyzing social media metrics to assess brand engagement.
• Experience with PPC Campaigns: Knowledge of running effective pay-per-click advertising campaigns.

Benefits

• Generous salary package with bonuses
• Comprehensive health and dental insurance
• Paid professional development opportunities
• Work-life balance initiatives

Company Culture

• Innovation: We prioritize innovative ideas and encourage taking calculated risks.
• Continuous Improvement: We strive for continuous improvement and excellence in everything we do.
• Empowerment: We empower our employees to take ownership of their work and drive results.