Brand Activation Manager

Job Description

Join our team in Exeter as a Brand Activation Manager and lead the charge in inspiring customers through innovative brand initiatives. Your creativity and strategic thinking will be essential in connecting our brand with consumers and driving success.

Responsibilities

• Strategise and execute brand activation campaigns that enhance brand equity.
• Work closely with product teams to integrate branding across all channels.
• Analyse consumer feedback and market data to inform future campaigns.
• Supervise the creative development of marketing materials.
• Foster a collaborative environment among team members to drive success.
• Ensure compliance with brand guidelines across all initiatives.
• Cultivate partnerships with influencers and other brands for co-promotion.
• Evaluate and report on the effectiveness of brand activations.
• Manage a team of marketing professionals and ensure their development.
• Drive engagement through innovative digital marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing or related discipline
• Master's degree in Business Administration is preferred

Experience

• 5+ years of progressive experience in brand activation or marketing management

Technical Skills

• Creative Campaign Development
• Market Research Analysis

Soft Skills

• Interpersonal Skills
• Leadership

Languages

• English: Fluent

Advantageous

• Understanding of Consumer Psychology: Knowledge of consumer behaviour and psychology to drive effective marketing strategies.
• Familiarity with Project Management Tools: Experience using tools like Trello, Asana, or Monday.com to manage projects.

Benefits

• Comprehensive health and dental coverage
• Generous holiday allowances
• Support for further education and training
• Company-wide events and team-building activities

Company Culture

• Inclusive Environment: We foster an inclusive and supportive workplace where everyone’s ideas are valued.
• Innovative Mindset: Our focus is on innovation, encouraging creativity and out-of-the-box thinking.
• Continuous Improvement: We are dedicated to continuous improvement, investing in our team's growth.