Digital Marketing Manager

Job Description

We are seeking a proactive Digital Marketing Manager to spearhead our online marketing initiatives in Bournemouth. The right candidate will have a strong understanding of digital marketing strategies, analytics, and brand management, driving growth through innovative campaigns.

Responsibilities

• Plan, execute, and oversee all digital marketing efforts.
• Maintain an up-to-date understanding of technology trends impacting digital marketing.
• Implement a measurement framework to assess campaign performance.
• Engage with customers and stakeholders through various online platforms.
• Propose new ideas and creative concepts for marketing initiatives.
• Ensure all content aligns with the company’s brand voice and values.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Business Administration is a plus

Experience

• 5+ years in a digital marketing role, with management experience preferred

Technical Skills

• Email Marketing
• Marketing Automation

Soft Skills

• Creativity
• Negotiation

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Tag Manager: Knowledge of managing and tracking marketing performance using Google Tag Manager.
• Experience with data analytics tools: Familiarity with tools such as Google Data Studio for reporting and insights.

Benefits

• Generous holiday allowance
• Company pension scheme
• Opportunities for professional certifications
• Teambuilding events and social activities

Company Culture

• Growth: We support continuous learning and professional development for all employees.
• Work-Life Balance: We provide flexible working arrangements to ensure a healthy work-life balance.
• Recognition: We celebrate successes and recognise contributions of our team members.