Tag Writer

Job Description

We are seeking a skilled Tag Writer to enhance our digital content by creating and implementing effective tags. The ideal candidate should have a strong understanding of HTML, CSS, and SEO best practices, ensuring web content is optimally categorized and searchable.

Responsibilities

• Develop and manage effective tagging systems for diverse web content.
• Work with the content team to maintain consistency and accuracy in categorization.
• Evaluate competitor tagging strategies and adjust our approaches accordingly.
• Implement tag auditing procedures to ensure ongoing compliance with SEO best practices.
• Provide insights on user behaviour based on tag performance.
• Collaborate with web developers to ensure tags are functioning as intended.
• Document all tagging processes and updates for internal training purposes.

Requirements

Education

• Bachelor's degree in Digital Marketing, Computer Science, or a related field

Experience

• 3+ years of experience in digital content management or similar roles

Technical Skills

• JavaScript
• Content Management Systems

Soft Skills

• Communication
• Critical Thinking

Languages

• English: Fluent

Advantageous

• Experience with A/B Testing: Ability to conduct A/B testing to optimise content performance and user engagement.
• Familiarity with Conversion Rate Optimisation: Knowledge of strategies to enhance user conversion rates through effective tagging.

Benefits

• Generous annual leave policy
• Supportive work environment with a focus on well-being
• Access to training and mentorship programmes
• Health, dental, and vision insurance

Company Culture

• Continuous Learning: Our team has a strong focus on continuous learning and professional growth through training and workshops.
• Work-Life Balance: We value work-life balance and encourage our employees to maintain a healthy equilibrium between professional and personal commitments.
• Community Engagement: We engage with the community through various initiatives, promoting corporate social responsibility.