Digital Marketing Specialist

Job Description

Are you a creative and data-driven individual? We are seeking a Digital Marketing Specialist to join our vibrant team in Manchester. In this role, you will develop and execute effective digital marketing strategies that enhance our clients’ online presence and drive engagement. A knack for analytics and a passion for storytelling are essential.

Responsibilities

• Lead the creation and execution of comprehensive digital marketing campaigns.
• Utilize Google Analytics and other tools to measure success and refine strategies.
• Collaborate with stakeholders to align marketing efforts with business objectives.
• Develop effective social media strategies that increase brand awareness.
• Write and edit compelling copy for blogs, sites, and emails.
• Analyze audience metrics to target campaigns effectively.
• Coordinate with external partners to enhance marketing initiatives.
• Train junior staff on digital marketing best practices.
• Prepare detailed reports for senior management on campaign performance.
• Stay up-to-date with digital marketing trends and best practices.

Requirements

Education

• Bachelor's degree in Marketing, Business or a related field
• Master's degree is a plus

Experience

• 2+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Content Marketing

Soft Skills

• Analytical Skills
• Communication Skills
• Team Player

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with social media management tools: Experience in using tools like Hootsuite or Buffer for scheduling posts.
• Basic HTML/CSS knowledge: Basic understanding of HTML and CSS to assist with website updates.

Benefits

• Competitive salary package
• Generous annual leave entitlement
• Professional development opportunities
• Flexible working hours

Company Culture

• Innovation: Our culture fosters innovation and encourages employees to think outside the box and contribute ideas.
• Collaboration: We believe in teamwork and collaboration to achieve shared goals and drive success.
• Diversity and Inclusion: We are dedicated to creating a diverse and inclusive workplace where everyone feels valued.