Content Marketing Manager

Job Description

We are seeking a passionate Content Marketing Manager to drive our content strategy and enhance our brand's online presence. The successful candidate will develop engaging content that not only attracts but also retains customers, ensuring the highest level of customer engagement.

Responsibilities

• Design and execute a content marketing programme that drives engagement.
• Conduct audience analysis to tailor content effectively.
• Develop guidelines for content tone, style, and brand voice.
• Ensure all content is consistent with our brand messaging and goals.
• Utilise SEO best practices to enhance reaching and ranking.
• Evaluate content performance and suggest improvements.
• Manage social media strategies to enhance engagement and brand loyalty.
• Lead brainstorming sessions to generate unique content ideas.

Requirements

Education

• Bachelor's degree in journalism, public relations, or a similar field

Experience

• 5+ years of experience in content marketing with a proven record of success

Technical Skills

• Analytics Tools (Google Analytics)
• Social Media Management

Soft Skills

• Project Management
• Team Leadership

Advantageous

• Experience with email marketing tools: Proficiency in using email marketing platforms to drive engagement.
• Certifications in Digital Marketing: Any relevant certifications in digital marketing are a plus.

Benefits

• Health and wellness benefits
• Generous holiday allowance
• Remote working options
• Support for professional growth and certifications

Company Culture

• Continuous Learning: We value personal and professional growth, offering plenty of learning opportunities.
• Work-Life Balance: We support a healthy work-life balance for all our employees.
• Employee Recognition: We celebrate our team's achievements and recognise hard work.