Consumer Behavior Analyst

Job Description

Join our team as a Consumer Behavior Analyst, where you'll leverage your expertise in market research to identify consumer trends and drive action based on data. Your findings will directly contribute to shaping business strategies and enhancing customer experiences.

Responsibilities

• Analyse consumer trends and insights to influence product development.
• Work closely with cross-departmental teams to ensure alignment in strategy.
• Create and maintain dashboards for reporting consumer behavioural patterns.
• Identify opportunities for new product initiatives based on consumer data.
• Support marketing campaigns through targeted consumer insights.
• Engage with clients to understand their needs and expectations.
• Develop methodologies for effective consumer analysis.
• Deliver presentations at internal meetings to share research findings.
• Provide training to junior analysts in research techniques.

Requirements

Education

• Bachelor's degree in Psychology, Sociology, or related field
• Master's degree in Research or Statistics is advantageous

Experience

• 3-5 years of relevant experience in market research

Technical Skills

• Data Visualization
• Survey Design
• Qualitative Analysis

Soft Skills

• Adaptability
• Interpersonal Skills

Certifications

• Market Research Society (MRS) Certificate
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with A/B testing methodologies.: Understanding of A/B testing approaches to validate consumer behaviour hypotheses.
• Experience with social listening tools.: Experience in using social listening tools to gather consumer insights from social platforms.

Benefits

• Healthcare benefits including private medical insurance.
• Professional development opportunities.
• Employee discounts and perks.
• Collaborative and friendly work environment.

Company Culture

• Innovation: We strive to be at the forefront of market research, fostering a culture of continuous improvement and creativity.
• Collaboration: Teamwork is essential in our approach, encouraging open communication and idea sharing.
• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive environment for all employees.