Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our team in London. The successful candidate will be responsible for designing and implementing comprehensive digital marketing strategies that engage customers and drive conversions. You'll work closely with cross-functional teams to ensure our marketing campaigns align with the company's overall business objectives.

Responsibilities

• Plan and execute PPC campaigns to improve ROI.
• Create detailed reports on campaign performance and present findings to the marketing team.
• Engage in A/B testing to optimise campaign elements for better performance.
• Provide recommendations based on market trends and customer feedback.

Requirements

Education

• Bachelor's degree in Marketing, Business or a related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• PPC
• Social Media Marketing
• Google Analytics
• Content Management Systems

Soft Skills

• Analytical Thinking
• Creativity
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Email Marketing Platforms: Familiarity with platforms like Mailchimp or Constant Contact for email campaigns.
• Knowledge of Graphic Design Tools: Basic knowledge of tools such as Adobe Photoshop or Canva for content creation.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits including gym membership
• Flexible working arrangements with remote options
• Professional development opportunities and training

Company Culture

• Innovation: We encourage innovative ideas and creative problem-solving.
• Teamwork: We believe in the power of teamwork and effective collaboration.
• Work-life Balance: We promote a healthy work-life balance to ensure employee well-being.