Digital Marketing Manager

Job Description

We are on the lookout for a Digital Marketing Manager who can bring creativity and analytical thinking to our marketing team. You will be expected to strategise and execute campaigns that elevate our brand, monitor performance metrics, and stay ahead in the ever-evolving digital landscape.

Responsibilities

• Lead the development and execution of comprehensive digital marketing campaigns.
• Craft compelling content and messaging for various digital channels.
• Analyze web traffic and performance metrics to optimize user experience.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Implement best practices in SEO and content marketing to increase visibility.
• Monitor competitors’ digital activities and adjust strategies accordingly.
• Manage relationships with external vendors and partners.
• Create and manage the digital marketing budget.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is a plus

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• PPC Advertising

Soft Skills

• Creative Thinking
• Communication
• Analytical Skills

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with tools like HubSpot or Marketo for automated marketing campaigns.
• Knowledge of HTML/CSS: Basic understanding of HTML/CSS for making minor website updates or email formatting.

Benefits

• Competitive salary with potential bonuses
• Flexible working hours
• Professional development opportunities
• Health and wellness benefits

Company Culture

• Innovation: We encourage innovative thinking and creative problem-solving.
• Collaboration: Teamwork is at the heart of our success, fostering a supportive and inclusive environment.
• Growth Mindset: We promote learning and development for all our employees.