Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to enhance our digital presence and drive customer engagement. In this role, you'll develop and implement innovative marketing strategies that captivate audiences and boost our brand visibility.

Responsibilities

• Lead innovative marketing initiatives that enhance brand visibility and engagement.
• Perform market research to identify new opportunities and trends.
• Manage and optimise PPC campaigns based on performance data.
• Create and maintain a content calendar for all digital platforms.
• Ensure all marketing content is aligned with brand guidelines.
• Work with analytics tools to track campaign performance.
• Advise on digital strategies to improve customer acquisition and retention.
• Engage with external partners and vendors for campaign execution.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Relevant certifications are a plus

Experience

• 2-4 years of digital marketing experience with proven results

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Hootsuite Social Media Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B Testing: Knowledge of A/B testing methodologies to optimise campaigns.
• Understanding of CRM systems: Familiarity with CRM tools such as Salesforce or HubSpot.

Benefits

• Comprehensive health insurance package
• Generous holiday allowance
• Company-sponsored professional certifications
• Team-building retreats and events

Company Culture

• Inclusivity: We celebrate diversity and foster an inclusive workplace.
• Work-Life Balance: We prioritise a healthy work-life balance for all employees.
• Employee Recognition: We value and recognise the contributions of our team members.