Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will play a vital role in developing our online marketing presence. You'll work closely with the team to manage campaigns, analyse data, and ensure our brands reach the right audience through the most effective digital channels.

Responsibilities

• Lead the development and execution of comprehensive digital marketing campaigns.
• Monitor, analyse, and report performance metrics across all digital channels.
• Drive organic traffic through effective SEO strategies.
• Design and manage PPC campaigns to enhance lead generation.
• Create and distribute compelling content across various digital platforms.
• Engage with customers on social media and respond to inquiries.
• Work with team members to enhance user experience on the website.
• Collaborate with external partners and agencies to extend reach.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is preferred

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• SEO/SEM
• Email Marketing
• Google Ads

Soft Skills

• Interpersonal Skills
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of web design principles: Understanding of basic web design to enhance marketing efforts.
• Experience with A/B testing: Hands-on experience in conducting A/B tests to optimize campaigns.

Benefits

• Comprehensive health, dental, and vision coverage
• 401(k) plan with employer contributions
• Work-from-home options available
• Employee training and professional growth programs

Company Culture

• Continuous Improvement: We believe in lifelong learning and constant improvement for our employees.
• Recognition: We celebrate our team's successes and recognise individual contributions.
• Work-Life Balance: We promote a healthy work-life balance, supporting our employees' well-being.