Social Media Marketing Strategist

Stirling Full-Time £30,000 - £40,000 / Year
(£2,500 - £3,333 / Month)

Job Description

We are seeking a passionate Social Media Marketing Strategist who can craft engaging content and campaigns that resonate with our audience. The ideal candidate will have hands-on experience in managing social media accounts and a creative flair for producing original content.

Responsibilities

  • Develop and implement creative and data-driven social media marketing campaigns.
  • Manage daily social media operations, including content scheduling and audience engagement.
  • Craft engaging posts, stories, and ads that reflect brand messaging and objectives.
  • Conduct competitive analysis to identify trends and opportunities within the market.
  • Utilize analytics tools to track and measure campaign success and adjust strategies as needed.
  • Work closely with the marketing team to align social media initiatives with broader marketing goals.
  • Organize and promote events through social media platforms to drive attendance and engagement.
  • Provide insights and recommendations based on performance data to improve engagement and reach.

Requirements

Education
  • Bachelor's degree in Marketing, Communications, or related field
Experience
  • 3+ years of experience in social media marketing or a related field
Technical Skills
  • Content Creation
  • Social Media Analytics
  • SEO Best Practices
  • Graphic Design Tools
Soft Skills
  • Communication
  • Creativity
  • Teamwork
Languages
  • English: Fluent

Advantageous

  • Experience with Paid Social Advertising: Knowledge and experience in creating and managing paid ad campaigns on platforms such as Facebook and Instagram.
  • Experience in Video Production: Ability to create engaging video content for social media use.

Benefits

  • Competitive salary and performance bonuses
  • Flexible working hours with remote working options
  • Professional development opportunities
  • Contributory pension scheme

Company Culture

  • Team Spirit: We believe in a strong team spirit and encourage collaboration across all levels.
  • Innovation: We thrive on innovation and creativity, always exploring new ideas and methods.
  • Diversity and Inclusion: Our workplace is diverse and inclusive, welcoming individuals from all backgrounds.
Status: Closed