Digital Marketing Specialist

Job Description

We are looking for a talented Digital Marketing Specialist to oversee our online marketing strategies in Belfast. You will collaborate with cross-functional teams to develop campaigns that engage our target audience and effectively communicate our brand message, ensuring alignment with business goals.

Responsibilities

• Execute and optimise email marketing campaigns for customer engagement.
• Analyse website traffic and user behaviour to enhance user experience.
• Develop and maintain strong relationships with external partners.
• Create monthly reports on marketing performance and suggest improvements.
• Implement A/B testing to enhance campaign effectiveness.
• Assist in managing the marketing budget effectively.
• Lead initiatives for brand development and positioning.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is advantageous

Experience

• 3+ years of experience in digital marketing

Technical Skills

• Search Engine Optimisation (SEO)
• Google Ads
• Social Media Marketing
• Content Management Systems (CMS)

Soft Skills

• Analytical Skills
• Creativity
• Communication
• Team Collaboration

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing tools: Familiarity with platforms like Mailchimp or Constant Contact.
• Knowledge of UX/UI principles: Understanding of user experience design to improve website interaction.

Benefits

• Competitive salary and performance bonuses
• Generous holiday allowance
• Flexible working arrangements
• Professional development opportunities

Company Culture

• Innovation: We thrive on innovation and encourage our team to propose creative solutions.
• Team Spirit: A collaborative workplace where every member's input is valued.
• Diversity and Inclusion: We celebrate diversity in our workforce and are committed to creating an inclusive environment.