Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our dynamic team in Cambridge. You will play a critical role in crafting and executing marketing strategies that enhance our online presence and engage our audience effectively.

Responsibilities

• Plan, implement, and monitor paid advertising campaigns on platforms like Google Ads and Facebook.
• Develop engaging content strategies that resonate with target audiences.
• Maintain knowledge of industry trends and best practices in digital marketing.
• Coordinate with the sales team to align marketing and sales strategies.
• Prepare and manage marketing budgets to ensure cost-effectiveness.
• Lead marketing initiatives aimed at brand awareness.
• Foster partnerships and collaborations that enhance our marketing efforts.
• Evaluate marketing effectiveness and adjust strategies as necessary.
• Participate in public outreach events to promote the brand.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business Administration, or related field
• Master's degree in Marketing is preferred

Experience

• 3+ years of digital campaign management experience

Technical Skills

• PPC Advertising
• Content Management Systems

Soft Skills

• Teamwork
• Time Management

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Proficiency in creating and optimising video marketing content.
• Proficient in Adobe Creative Suite: Ability to create graphics and marketing materials using Adobe tools.

Benefits

• Market-rate salary with additional bonus potential
• Full health benefits including dental and vision coverage
• Work-life balance with flexible scheduling
• Investment in employee training and education

Company Culture

• Diversity: We celebrate diversity and inclusivity, making sure everyone feels valued and respected.
• Empowerment: We empower our employees to take initiative and drive their career paths.
• Community Engagement: We actively seek connections with our local community and support meaningful causes.