SEO Campaign Manager

Job Description

We are seeking an experienced SEO Campaign Manager to join our Edinburgh office. The ideal candidate will have a deep understanding of SEO best practices, analytics tools, and a proven track record of developing successful SEO campaigns that drive organic traffic and improve search engine rankings.

Responsibilities

• Oversee the planning, execution, and optimization of SEO campaigns.
• Utilize analytics tools to assess the effectiveness of SEO strategies and report on performance.
• Identify technical SEO issues and work with the IT team to resolve them.
• Create and present comprehensive reports on campaign performance and insights to stakeholders.
• Foster relationships with external partners, vendors, and agencies to enhance marketing efforts.
• Manage SEO budgets and ensure ROI for all activities.
• Provide insights and recommendations on content strategy to enhance search visibility.
• Mentor junior SEO staff and oversee their development.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree is preferred

Experience

• 5+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Keyword Research
• Technical SEO

Soft Skills

• Analytical Thinking
• Project Management
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with PPC management: Knowledge of managing pay-per-click campaigns to complement SEO strategies.
• Familiarity with social media marketing: Understanding of how social media can influence SEO and brand visibility.

Benefits

• Competitive salary with performance bonuses
• Health, dental, and vision insurance
• Flexible working hours and remote work options
• Professional development opportunities

Company Culture

• Innovation: We encourage innovative thinking and the development of new ideas that drive our success.
• Collaboration: Teamwork is at the heart of our culture; we work together to achieve shared goals.
• Continuous Learning: We foster an environment of continuous learning and growth for our employees.