Market Research Analyst

Job Description

We are seeking a skilled Market Research Analyst to join our team in Norwich. The successful candidate will analyse market trends, consumer behaviour, and competitor strategies to provide insights that shape our clients' marketing and business strategies.

Responsibilities

• Conduct competitor analysis to identify strengths and weaknesses.
• Engage with clients to understand their research needs and objectives.
• Collaborate with marketing teams to design effective surveys.
• Assist in the training and mentoring of junior analysts.
• Participate in strategy meetings to discuss research findings.
• Develop effective communication strategies based on research outcomes.

Requirements

Education

• Master's degree in Market Research, Business Analytics, or related field

Experience

• 3+ years of experience in market research or related fields

Technical Skills

• Database Management
• Survey Design

Soft Skills

• Attention to Detail
• Presentation Skills

Certifications

• Certified Market Research Analyst (CMRA)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Understanding of Consumer Psychology: Ability to assess consumer behaviour patterns and motivations.
• Experience with Qualitative Research Methods: Hands-on experience with focus groups and in-depth interviews.

Benefits

• Comprehensive health insurance
• Flexible working hours
• Access to wellness programs and resources
• Annual company retreats

Company Culture

• Diversity and Inclusion: We celebrate diverse perspectives and strive for an inclusive workplace.
• Continuous Learning: Employees are encouraged to pursue professional development and training.
• Employee Recognition: We value hard work and regularly recognise our employees' efforts.