Digital Brand Manager

Job Description

We are seeking a talented Digital Brand Manager who will play a crucial role in enhancing our brand's online presence. The ideal candidate will have a profound understanding of digital marketing strategies and be adept at implementing campaigns that resonate with target audiences.

Responsibilities

• Design and lead comprehensive digital branding initiatives to build an impactful online presence.
• Work with data analytics to extract insights and inform strategic decisions.
• Manage relationships with external agencies and vendors to enhance marketing effectiveness.
• Ensure all digital marketing activities comply with relevant regulations and guidelines.
• Collaborate on cross-channel marketing campaigns to ensure cohesive brand messaging.
• Evaluate customer feedback and market research to refine brand positioning.
• Drive initiatives for continuous improvement in brand engagement metrics.

Requirements

Education

• Bachelor's degree in a related field
• Postgraduate qualification is a plus

Experience

• 4+ years of experience in brand management or digital marketing

Technical Skills

• Digital Strategy Development
• PPC Campaign Management

Soft Skills

• Team Leadership
• Negotiation

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Hands-on experience conducting A/B tests to optimise campaigns.
• Knowledge of content marketing strategies: Proficient in creating and implementing effective content strategies.

Benefits

• Generous annual leave and public holidays
• Professional development opportunities
• Company-funded training and certifications
• Team-building events and activities

Company Culture

• Inclusivity: Committed to creating a diverse workforce that reflects the communities we serve.
• Sustainability: We prioritise sustainable practices in our business approach.