Product Marketing Specialist

Job Description

As a Product Marketing Specialist, you will be integral to our team, focusing on enhancing product positioning and market penetration in Exeter. You will work closely with product management and sales teams to align strategies and maximize product visibility while ensuring our message resonates with customers and stakeholders alike.

Responsibilities

• Lead the creation and implementation of the annual product marketing plan.
• Identify and prioritise target market segments for product offerings.
• Coordinate with cross-functional teams to align marketing initiatives.
• Conduct competitor analysis to inform product positioning and strategies.
• Facilitate product training sessions for internal teams to improve product knowledge.
• Gather customer feedback to refine product messaging and features.
• Create reports on marketing effectiveness and ROI.
• Foster relationships with external agencies for promotional support.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or a related field
• Master's degree is preferred

Experience

• 3+ years of experience in product marketing or related fields

Technical Skills

• Market Research
• Content Creation
• Digital Marketing
• Sales Collaboration
• Project Management

Soft Skills

• Communication
• Analytical Thinking
• Teamwork
• Adaptability

Languages

• English: Fluent

Advantageous

• Familiarity with SEO practices: Understanding of search engine optimization techniques to enhance online visibility.
• Experience with marketing automation tools: Proficient in using tools like HubSpot or Marketo to manage campaigns.

Benefits

• Competitive salary package
• Flexible working arrangements
• Pension scheme with company contributions
• Employee development and training opportunities
• 28 days of annual leave, plus bank holidays

Company Culture

• Creative Environment: We foster a creative environment that encourages innovative thinking and problem-solving.
• Commitment to Diversity: Our commitment to diversity and inclusion is at the forefront of our values.
• Professional Growth: We offer numerous opportunities for professional growth and mentorship.