Product Marketing Specialist

We are seeking a Product Marketing Specialist to join our dynamic marketing team in Exeter. The successful candidate will be responsible for developing and executing marketing strategies tailored to our innovative product offerings. This role requires a keen understanding of market dynamics, consumer behavior, and the competitive landscape as well as the ability to translate complex product features into compelling marketing messages.

Category: Sales and Marketing - Product Marketing
Full-time

• £30,000 - £40,000 / Year

Closing Date: 2025-01-07
Location: Exeter

• Lead the creation and implementation of the annual product marketing plan.
• Identify and prioritise target market segments for product offerings.
• Coordinate with cross-functional teams to align marketing initiatives.
• Conduct competitor analysis to inform product positioning and strategies.
• Facilitate product training sessions for internal teams to improve product knowledge.
• Gather customer feedback to refine product messaging and features.
• Create reports on marketing effectiveness and ROI.
• Foster relationships with external agencies for promotional support.

• Bachelor's degree in Marketing, Business Administration, or a related field
• Master's degree is preferred
• Market Research Proficient in market analysis techniques and tools.
• Content Creation Skilled in crafting compelling marketing collateral.
• Digital Marketing Experience in managing digital marketing campaigns.
• Sales Collaboration Working effectively with sales teams to enhance product visibility.
• Project Management Skilled in managing multiple projects simultaneously.
• Communication Exceptional verbal and written communication skills.
• Analytical Thinking Strong ability to analyse data and provide actionable insights.
• Teamwork Proven track record of working effectively in a team environment.
• Adaptability Comfortable navigating a fast-paced, evolving environment.
• English (Fluent)

• Familiarity with SEO practices: Understanding of search engine optimization techniques to enhance online visibility.
• Experience with marketing automation tools: Proficient in using tools like HubSpot or Marketo to manage campaigns.

• Competitive salary package
• Flexible working arrangements
• Pension scheme with company contributions
• Employee development and training opportunities
• 28 days of annual leave, plus bank holidays

• Creative Environment: We foster a creative environment that encourages innovative thinking and problem-solving.
• Commitment to Diversity: Our commitment to diversity and inclusion is at the forefront of our values.
• Professional Growth: We offer numerous opportunities for professional growth and mentorship.

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