Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies that drive brand awareness and customer engagement. You will work closely with our marketing team to create compelling content and optimise our online presence.

Responsibilities

• Design and implement innovative marketing campaigns that drive customer engagement.
• Enhance the company’s social media presence through targeted content creation.
• Collaborate with sales teams to support lead generation efforts.
• Utilise email marketing to nurture leads and communicate with customers.
• Evaluate current marketing trends and campaigns for continuous improvement.
• Foster relationships with influencers and industry partners for campaign outreach.

Requirements

Education

• Bachelor's degree in Marketing, Communications or a related discipline

Experience

• 3-5 years of hands-on experience in digital marketing

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Project Management
• Teamwork

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with graphic design tools: Experience with Canva or Adobe Suite for content creation.
• Knowledge of web analytics tools: Experience with tools like SEMrush or Moz for SEO analytics.

Benefits

• Generous leave policies including annual and sick leave
• Employee training programs and workshops
• Support for further education and certifications
• Team-building activities and outings

Company Culture

• Continuous Improvement: We promote continuous learning and improvement across all levels of the organization.
• Diversity and Inclusion: We actively promote a diverse and inclusive workplace.
• Employee Wellbeing: We prioritize employee wellbeing and work-life balance.