Web Marketing Strategist

Job Description

We are seeking a Web Marketing Strategist to develop, implement, and optimize our digital marketing strategies. The ideal candidate will enhance brand visibility and drive online traffic through various digital channels. You will collaborate with other departments to ensure cohesive marketing efforts aligned with business objectives.

Responsibilities

• Formulate comprehensive digital strategies that align with business objectives.
• Create reports on campaign effectiveness and provide actionable insights.
• Drive customer engagement through targeted campaigns.
• Work with graphic design and content teams to develop compelling marketing materials.
• Manage PPC campaigns to maximize ROI.
• Drive social media engagement and manage online communities.
• Conduct competitive analysis to benchmark performance.
• Support the development of the company’s brand identity and messaging.
• Foster relationships with external partners and vendors.
• Prepare budgets and reports to present to senior management.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Certifications in Digital Marketing are advantageous

Experience

• Minimum 5 years of experience in digital marketing roles

Technical Skills

• Content Management Systems (CMS)
• Conversion Rate Optimization (CRO)

Soft Skills

• Communication Skills
• Adaptability

Languages

• English: Fluent

Advantageous

• Experience with social media analytics tools: Familiarity with tools such as Hootsuite or Buffer for social media management.
• Knowledge of GDPR regulations: Understanding of regulations impacting digital marketing within Europe.

Benefits

• Generous holiday allowance
• Health and wellness benefits
• Team-building activities
• Remote work flexibility

Company Culture

• Inclusivity: We are committed to creating a diverse workforce where everyone feels valued and included.
• Work-Life Balance: We support a healthy work-life balance with flexible scheduling options.
• Community Engagement: We actively participate in community outreach and encourage staff involvement.