Market Research Analyst

Job Description

Join our growing team as a Market Research Analyst, where you will employ your analytical skills to assess market trends and consumer behaviour. Your insight will drive strategic business decisions and contribute to innovative marketing strategies.

Responsibilities

• Conduct market research to identify consumer preferences, competitors, and market conditions.
• Prepare detailed reports and presentations to communicate findings to stakeholders.
• Analyse data using statistical techniques to identify trends and patterns.
• Assist in developing marketing strategies based on research outcomes.
• Collaborate with product development teams to ensure alignment with market needs.
• Monitor and evaluate marketing campaign performance and consumer feedback.

Requirements

Education

• Bachelor's degree in Social Sciences or related disciplines
• Master's degree in Marketing or Business is preferred

Experience

• 3+ years of relevant experience in market research analysis

Technical Skills

• Statistical Software Proficiency
• Consumer Insight Development

Soft Skills

• Team Player
• Attention to Detail

Languages

• English: Fluent

Advantageous

• Experience with qualitative research: Having hands-on experience with focus groups and interviews.
• Proficiency in advanced Excel: Ability to utilize complex formulas and data management techniques.

Benefits

• Competitive salary and performance bonuses
• Private health insurance
• Flexible working hours
• Ongoing professional development opportunities

Company Culture

• Collaboration: We value an environment where teamwork leads to innovative solutions.
• Integrity: We operate with honesty and respect, fostering trust.
• Continuous Improvement: We encourage ongoing learning to enhance staff and organisational performance.