Market Research Analyst

Job Description

Join our growing team as a Market Research Analyst, where you will employ your analytical skills to assess market trends and consumer behaviour. Your insight will drive strategic business decisions and contribute to innovative marketing strategies.

Responsibilities

• Synthesize data from multiple sources to create comprehensive market insights.
• Identify key market trends and consumer behaviours affecting demand.
• Participate in cross-functional meetings to discuss research findings.
• Conduct competitor analysis to inform business strategies.
• Assess the effectiveness of existing marketing initiatives using research data.
• Facilitate focus groups to gain direct consumer feedback.

Requirements

Education

• Bachelor's degree in Social Sciences or related disciplines
• Master's degree in Marketing or Business is preferred

Experience

• 3+ years of relevant experience in market research analysis

Technical Skills

• Statistical Software Proficiency
• Consumer Insight Development

Soft Skills

• Team Player
• Attention to Detail

Languages

• English: Fluent

Advantageous

• Experience in consumer behaviour analysis: Understanding consumer habits to drive business decisions.
• Familiarity with statistical tools: Knowledge of using tools for predictive modelling.

Benefits

• Attractive remuneration package with bonus potential
• Comprehensive health coverage
• Work-life balance through flexible work timings
• Access to training and skill development

Company Culture

• Diversity: We embrace diverse backgrounds and perspectives to strengthen our team.
• Innovation: Creativity is at the heart of our operations, inspiring new ideas and solutions.
• Work-Life Balance: We strive to maintain an enjoyable workplace for our employees.