Email Marketing Specialist

Job Description

We are seeking an Email Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing effective email marketing campaigns to drive engagement and conversions. The ideal candidate should have strong analytical skills, experience with marketing automation tools, and a knack for crafting compelling content.

Responsibilities

• Plan, execute, and manage comprehensive email marketing strategies.
• Craft compelling copy and design for email campaigns and newsletters.
• Use analytics tools to track performance and ROI of email campaigns.
• Perform A/B tests on subject lines, email design, and calls to action.
• Integrate email marketing with other digital marketing channels.
• Monitor subscriber growth and engagement metrics.
• Promote email campaigns through social media and other channels.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Relevant certifications are a plus

Experience

• 3+ years of experience in email marketing

Technical Skills

• Marketing Automation Tools
• HTML/CSS
• Google Analytics

Soft Skills

• Creativity
• Communication
• Analytical Skills

Certifications

• Google Analytics Certification
• Email Marketing Certification from HubSpot

Languages

• English: Fluent

Advantageous

• Experience with A/B Testing: Familiarity with A/B testing methodologies to optimise emails.
• Knowledge of eCRM systems: Understanding of customer relationship management systems.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible working hours and remote options
• Professional development opportunities

Company Culture

• Innovation: We encourage creative thinking and innovative solutions within our teams.
• Team Spirit: Collaboration and team support are at the heart of our company culture.
• Growth Mindset: We believe in continuous learning and personal growth for all our employees.