Social Media Manager

Job Description

We are on the lookout for a passionate Social Media Manager to join our York-based team. In this role, you will develop and execute social media strategies that amplify our brand presence and engage our audience effectively. The ideal candidate will have a strong understanding of various social media channels and a knack for creating compelling content that resonates with our target audience.

Responsibilities

• Lead the planning and execution of social media campaigns that align with our business objectives.
• Develop engaging content calendars to maintain a consistent flow of posts.
• Provide insights and recommendations based on data-driven analysis of audience behaviour.
• Coordinate with influencers and brand advocates to enhance reach.
• Collaborate with the marketing team to create cross-channel initiatives.
• Manage the social media budget, ensuring efficiency and effectiveness.
• Provide training and support to junior team members on social media best practices.
• Handle crisis management on social media platforms as needed.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree preferred

Experience

• 4+ years of experience in social media marketing or related role

Technical Skills

• SEO
• Social Media Analytics

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Hootsuite Social Media Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Video Editing Software: Experience with video editing tools to create engaging video content.
• Experience with Influencer Partnerships: Knowledge of how to engage and build relationships with influencers.

Benefits

• Comprehensive health insurance
• Generous annual leave policy
• Work-from-home options available
• Employee discounts on services

Company Culture

• Diversity and Inclusion: We believe in a diverse workplace where everyone is included and respected.
• Growth Mindset: We encourage continuous learning and personal growth among our team members.
• Work-Life Balance: We strive to maintain a healthy work-life balance for all employees.