Digital Marketing Manager

Job Description

As the Digital Marketing Manager, you will be pivotal in driving our marketing initiatives in London. You will manage campaigns across various digital platforms, analyse performance data, and refine strategies for optimal results. This is a fantastic opportunity to lead a passionate team and make a real impact.

Responsibilities

• Design and implement digital marketing campaigns that align with business goals.
• Monitor performance metrics and adapt strategies for maximum impact.
• Lead cross-functional teams to ensure integrated marketing efforts.
• Develop content strategies that resonate with target audiences.
• Enhance link-building strategies to improve SEO results.
• Prepare regular reports on digital marketing performance and ROI.
• Evaluate and optimise the user journey on our digital platforms.
• Ensure brand guidelines are adhered to throughout all marketing content.
• Boost email marketing initiatives to engage existing and potential customers.
• Train and develop marketing staff to reach their full potential.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree in Business Administration is preferred

Experience

• 5+ years of proven experience in digital marketing

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Creative Thinking
• Team Leadership

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B Testing: Proven experience in running A/B tests to improve marketing performance.
• Knowledge of Affiliate Marketing: Understanding of affiliate marketing strategies and implementation.

Benefits

• Attractive salary package with bonuses
• Health, dental, and vision insurance
• Generous leave policy including sick and personal days
• Career progression opportunities and training

Company Culture

• Continuous Learning: We promote ongoing education and professional development for our team members.
• Work-Life Balance: We value a healthy work-life balance and offer flexible working arrangements.
• Empowerment: We empower our employees to take initiative and make decisions.