SEO Specialist

Job Description

We are seeking an SEO Specialist to enhance our online presence and drive traffic to our website. This role involves optimising our web pages for search engines, conducting keyword research, and implementing effective SEO strategies. The successful candidate will have a strong understanding of SEO best practices and a proven track record of improving search rankings.

Responsibilities

• Implement effective local SEO strategies to improve visibility.
• Conduct regular website audits to ensure compliance with best practices.
• Assist with the development of SEO-focused content strategies.
• Track and report on website traffic patterns and conversion rates.
• Engage in A/B testing to improve user experience and SEO outcomes.
• Establish and maintain relationships with influencers for link-building.
• Respond to SEO-related inquiries and provide insights to team members.
• Instruct training sessions on SEO best practices for new staff.
• Evaluate the success of SEO campaigns and suggest improvements.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree preferred

Experience

• 2+ years of experience in digital marketing with emphasis on SEO

Technical Skills

• Google Search Console
• Content Management Systems

Soft Skills

• Creative Problem-Solving
• Teamwork

Certifications

• SEO Specialization by a recognised institution
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in local SEO: Proven track record in increasing local search visibility.
• Familiar with Google My Business: Proficient in optimising Google My Business accounts for local SEO.

Benefits

• Comprehensive health, dental, and vision insurance
• Generous holiday allowance
• Remote work options available
• Regular team-building activities

Company Culture

• Innovation: We encourage innovative ideas and seek creative solutions to challenges.
• Work-Life Balance: We value work-life balance and offer flexible working arrangements.
• Empowerment: We empower our employees by giving them the autonomy to make decisions.