Product Marketing Manager

Job Description

As a Product Marketing Manager, you will lead the development and execution of innovative marketing strategies. You'll be working closely with product teams to understand the features and benefits of our offerings, translating technical information into compelling marketing content. With a keen sense for market trends, you'll analyse competitive activity and consumer behaviour to refine our approach and ensure alignment with business objectives.

Responsibilities

• Lead product marketing initiatives from conception to execution.
• Coordinate with internal and external teams to optimize marketing efforts.
• Draft and edit promotional materials and presentations.
• Manage relationships with external marketing agencies.
• Monitor and report on competitor positioning and strategies.
• Create training materials for customer support teams.
• Develop key performance indicators to measure success.
• Utilize social media and digital marketing channels effectively.
• Collaborate with finance to assess marketing budgets.
• Empower teams with tools and resources for marketing success.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's preferred

Experience

• 5+ years in product marketing or similar role

Technical Skills

• SEO/SEM
• Market Research Tools

Soft Skills

• Leadership
• Negotiation

Certifications

• Product Management Certification
• Digital Strategy Certification

Languages

• English: Fluent

Advantageous

• Knowledge of data analytics tools: Experience with tools like Google Analytics and Tableau.
• Familiarity with customer journey mapping: Understanding of creating customer journey maps to enhance marketing strategies.

Benefits

• Comprehensive health, dental, and vision insurance
• Generous holiday allowance
• Employee assistance programmes
• Access to training and certifications

Company Culture

• Diverse Workplace: We embrace diversity and inclusion, ensuring that all voices are heard.
• Transparent Communication: We promote open communication and collaboration across all levels of the organization.
• Work-Life Balance: We support a healthy work-life balance, understanding the importance of well-being.