Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our dynamic Liverpool team. The successful candidate will be responsible for developing and implementing digital marketing campaigns, optimizing content for various platforms, and driving engagement through innovative strategies.

Responsibilities

• Lead digital marketing projects from conception through execution.
• Ensure brand consistency across all digital platforms.
• Create effective email marketing campaigns and monitor performance.
• Engage with customers through social media and online communities.
• Track and optimise paid advertising campaigns for maximum ROI.
• Analyse competitor strategies and adapt as necessary.
• Collaborate with sales teams to align marketing efforts with business objectives.
• Conduct A/B testing on campaigns to improve effectiveness.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related discipline
• Relevant professional certifications are a plus

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Content Management Systems
• Email Marketing

Soft Skills

• Analytical skills
• Team player

Certifications

• Google Analytics certification
• Facebook Blueprint certification

Languages

• English: Fluent

Advantageous

• Familiarity with video marketing strategies: Knowledge of creating and promoting video content for various platforms.
• Experience in A/B testing for campaigns: Proficient in conducting A/B tests to optimize marketing strategies.

Benefits

• Comprehensive health and wellbeing package
• High-quality training and development opportunities
• Exciting team-building events and outings
• Employee recognition and rewards programs

Company Culture

• Diversity and Inclusion: We celebrate diversity and believe in creating an inclusive workplace.
• Employee Engagement: Our focus on employee satisfaction ensures a motivated workforce.
• Work-Life Balance: We believe in balancing work with personal life for overall wellbeing.