E-commerce Digital Marketing Manager

Job Description

We are seeking an experienced E-commerce Digital Marketing Manager to lead our digital marketing efforts in Cardiff. The successful candidate will develop and execute effective marketing strategies that resonate with our audience and drive traffic to our online platforms. You will oversee various digital channels such as SEO, PPC, social media, and email marketing to maximize our reach and impact.

Responsibilities

• Lead the development of digital marketing plans aligned with business objectives.
• Monitor and manage online customer acquisition strategies.
• Utilize analytics tools to measure and enhance campaign effectiveness.
• Coordinate with third-party vendors for marketing tools and resources.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Collaborate on branding initiatives to enhance overall market presence.
• Manage budgets for digital marketing initiatives, ensuring cost-effectiveness.
• Mentor junior staff members within the marketing department.

Requirements

Education

• Bachelor's degree in Marketing or Business Management
• Additional certifications in digital marketing would be advantageous

Experience

• 5+ years of experience in digital marketing within the e-commerce industry

Technical Skills

• Content Management Systems
• Conversion Rate Optimization

Soft Skills

• Analytical Skills
• Project Management

Certifications

• Digital Marketing Professional (DMP)

Languages

• English: Fluent

Advantageous

• Familiarity with e-commerce platforms such as Shopify: Experience in managing e-commerce storefronts and integrations.
• Proven ability to conduct A/B testing and analyze results: Proven ability to run experiments and adjust strategies based on findings.

Benefits

• Annual leave and holiday pay
• Pension scheme with employer contributions
• Employee discounts on company products
• Well-being initiatives and support programs

Company Culture

• Continuous Improvement: We believe in continuous learning and improvement in all aspects of our operations.
• Work-Life Balance: We encourage a healthy work-life balance, providing flexible hours.