Brand Activation Manager

Job Description

We are seeking a passionate Brand Activation Manager to join our dynamic team in Exeter. The ideal candidate will have a proven track record in delivering successful brand campaigns, leveraging both digital and traditional marketing channels to engage consumers and drive brand loyalty.

Responsibilities

• Hone brand positioning through targeted marketing activities tailored to customer preferences.
• Collaborate with analytics teams to interpret data and improve marketing effectiveness.
• Ensure clear communication of brand values and messaging internally and externally.
• Facilitate workshops and brainstorming sessions to generate creative ideas.
• Design and manage consumer engagement activities to bolster brand loyalty.
• Evaluate new marketing technologies and how they might apply to improve brand strategies.
• Support customer feedback mechanisms to refine brand offerings.
• Advise on market trends and product development opportunities to senior management.

Requirements

Education

• Bachelor's degree in Marketing, Business or a similar field
• Professional certifications in marketing are a plus

Experience

• 5+ years in a brand management or related role

Technical Skills

• Strategic Planning
• Content Creation

Soft Skills

• Analytical Thinking
• Negotiation Skills

Certifications

• CIM Diploma in Professional Marketing

Languages

• English: Fluent

Advantageous

• Experience in event marketing: Background in planning and executing promotional events.
• Digital analytical skills: Ability to analyse website traffic and optimize campaigns based on data.

Benefits

• Attractive salary package with bonus potential
• Wellness programmes and employee assistance
• Opportunities for career advancement within the company
• Support for ongoing training and professional development

Company Culture

• Growth and Development: We provide ample opportunities for career growth and professional development.
• Open Communication: We foster an environment of open dialogue and feedback.
• Work-Life Balance: We prioritize a healthy work-life balance to promote employee wellbeing.