Digital Advertising Strategist

Job Description

We are seeking a talented Digital Advertising Strategist to drive our advertising initiatives in Exeter. The ideal candidate will have a solid understanding of digital marketing channels and a passion for creating compelling campaigns that generate results.

Responsibilities

• Create comprehensive advertising strategies that align with overall marketing objectives.
• Implement tracking mechanisms to measure campaign success.
• Conduct weekly reviews of campaign metrics to ensure targets are being met.
• Foster relationships with vendors and external partners to enhance advertising capabilities.
• Incorporate feedback from stakeholders to refine advertising approaches.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree in a related field is an added advantage

Experience

• 5+ years of experience in digital advertising and marketing

Technical Skills

• Analytics Tools
• Content Creation

Soft Skills

• Project Management
• Negotiation

Certifications

• HubSpot Inbound Marketing Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with video advertising: Proficiency in creating and managing video ads for platforms like YouTube.
• Familiarity with email marketing: Experience in integrating digital ads with email marketing campaigns.

Benefits

• Comprehensive benefits package including health, dental, and vision
• Generous annual leave policy
• Retirement savings plan with employer contributions
• Work-life balance initiatives

Company Culture

• Passion for Marketing: Our team is passionate about digital marketing and committed to ongoing learning.
• Collaboration: We promote an environment where ideas are shared and valued.
• Community Involvement: We actively participate in community initiatives and encourage staff involvement.