Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist who will play a pivotal role in enhancing our online presence. This position entails managing SEO, PPC, content marketing, and social media strategies to engage our audience and boost brand awareness.

Responsibilities

• Design, implement, and manage PPC campaigns to maximise return on investment.
• Utilise analytics tools to track performance and identify optimisation opportunities.
• Serve as a point of contact for external marketing partners and agencies.
• Provide actionable insights from campaign data to the marketing team.
• Support sales by generating leads through effective digital strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or equivalent

Experience

• 3+ years of experience in digital marketing, with a focus on SEO and content marketing

Technical Skills

• Social Media Marketing
• Email Campaigns
• Graphic Design Software

Soft Skills

• Team Collaboration
• Time Management

Advantageous

• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for web page editing.
• Familiarity with CRM systems: Experience with CRM tools such as Salesforce.

Benefits

• Comprehensive health and dental insurance
• Generous holiday allowance
• Support for professional certifications
• Collaborative and dynamic work environment

Company Culture

• Growth Mindset: We promote continuous learning and personal development for all team members.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.