Digital Marketing Specialist

Job Description

We are seeking a dynamic Digital Marketing Specialist to join our creative team in Cambridge. The ideal candidate will have a solid background in digital marketing, including SEO, PPC, content marketing, and social media management. You will play a vital role in developing and executing online marketing strategies that drive brand awareness and engagement.

Responsibilities

• Design and execute social media marketing initiatives to enhance brand awareness.
• Coordinate digital advertising, including PPC and social ads.
• Monitor competitors and conduct competitive analysis.
• Utilise analytics to drive data-backed marketing decisions.
• Work collaboratively with sales teams to align marketing efforts.
• Maintain marketing automation tool and CRM systems.
• Produce engaging videos and graphics for campaigns.
• Assist in budgeting and forecasting for marketing activities.
• Ensure consistent brand messaging across all channels.
• Provide insights for continuous improvement in campaigns.

Requirements

Education

• Bachelor's degree in Business or Marketing
• Master's degree is a plus

Experience

• 3+ years in a digital marketing role with proven results

Technical Skills

• Google Ads
• Email Marketing
• Data Analysis

Soft Skills

• Teamwork
• Adaptability

Certifications

• Google Analytics Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Influencer Marketing: Proven track record in influencer outreach and collaboration.
• Familiarity with Graphic Design Tools: Experience using tools like Adobe Photoshop or Canva.

Benefits

• Healthcare benefits and wellness programmes
• Retirement savings plan with employer match
• Remote working options available
• Team building events and activities

Company Culture

• Collaborative Environment: Our team encourages collaboration and team spirit to achieve common goals.
• Diverse and Inclusive: We are committed to diversity and inclusion, welcoming individuals from all backgrounds.
• Continuous Learning: We support continuous learning and development opportunities for all employees.