Digital Marketing Strategist

Job Description

We are looking for a passionate Digital Marketing Strategist to join our team in Belfast. The ideal candidate will possess extensive experience in developing data-driven marketing strategies, optimizing content for SEO and enhancing our social media presence. You will lead comprehensive campaigns aimed at boosting engagement and driving traffic.

Responsibilities

• Formulate and execute multi-channel digital marketing strategies.
• Drive successful SEO and content marketing initiatives.
• Utilize analytics to identify trends and insights for optimization.
• Collaborate with internal teams to ensure brand consistency in messaging.
• Facilitate workshops and training sessions on digital marketing best practices.
• Manage PPC campaigns to maximize return on investment.
• Establish key performance indicators (KPIs) to measure success.
• Engage and grow our audience using innovative social media tactics.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Master's degree in Digital Marketing is a plus

Experience

• 5+ years of digital marketing experience, particularly in campaign management

Technical Skills

• Social Media Marketing
• Content Marketing

Soft Skills

• Leadership

Certifications

• Certified Digital Marketing Professional
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM software: Familiarity with Customer Relationship Management tools to track leads.
• Experience with web analytics tools: Proficiency in tools like SEMrush or Moz for SEO insights.

Benefits

• Health and wellness benefits
• Pension scheme with employer matching
• Flexible working hours
• Fun team-building events

Company Culture

• Continuous Improvement: We believe in learning and adapting to keep ahead in the digital landscape.
• Work-Life Balance: We promote a healthy work-life balance for all employees.